Tucked into southern New Hampshire near the Massachusetts border, Salem, NH offers a shopping experience that blends New England charm with modern convenience. Whether you’re after big-name brands, locally crafted goods, or the perfect one-of-a-kind find, Salem has something to satisfy every style and budget. From luxurious lifestyle centers to hidden artisan treasures, this town proves you don’t have to travel far to enjoy a full day of retail therapy.
Here’s a guide to five standout destinations for shopping in Salem, each offering a unique slice of what makes the local retail scene worth exploring.
1. Tuscan Village: Lifestyle Meets Luxury
Salem’s crown jewel of shopping and entertainment, Tuscan Village is more than a mall, it’s a full-blown lifestyle destination. Spanning over 170 acres, this ambitious development combines high-end retail with dining, entertainment, apartments, and green space, all designed to feel like a modern Italian piazza.
Shoppers can explore an impressive array of national retailers like L.L.Bean, Ulta Beauty, and Old Navy, along with boutiques offering designer fashion, athletic wear, and home décor. After browsing the shops, unwind at a restaurant patio or take a lakeside stroll, yes, there’s even a scenic lake at the center of it all. Seasonal events and outdoor festivals add even more reasons to swing by year-round.
2. Rockingham Park Boulevard: Big-Box Convenience
Running adjacent to Tuscan Village, Rockingham Park Boulevard is still a key artery in Salem’s retail ecosystem. Home to long-standing favorites like Target, Best Buy, Kohl’s, and Barnes & Noble, this area is your go-to for essential shopping sprees or last-minute errands.
Whether you’re upgrading your tech gear, refreshing your wardrobe, or checking off a grocery list, you’ll find plenty of parking and fast access. It’s a prime example of how Salem delivers high-efficiency shopping without sacrificing friendly service and convenience.
3. Canobie Lake Marketplace: Everyday Essentials with a Local Twist
Just north of the town center, Canobie Lake Marketplace offers a combination of national chains and local favorites. While you’ll find familiar names like Market Basket and Marshalls, the charm lies in the smaller shops nestled between the anchors.
Keep an eye out for pop-up vendors and seasonal displays, especially around the holidays. There’s also easy access to Canobie Lake Park and nearby walking trails, which makes this a great dual-purpose destination for locals running errands or visitors exploring the area.
4. Local Boutiques & Artisan Finds
Beyond the big retail hubs, Salem is also home to locally owned boutiques that give the town its personal flavor. From home décor stores to custom clothing shops and wellness boutiques, these independently owned retailers offer curated collections you won’t find anywhere else.
Explore downtown Salem and off-the-beaten-path retail spots to discover everything from handcrafted candles to antique furniture and New Hampshire-made beauty products. Many of these businesses participate in seasonal sidewalk sales and craft fairs, adding a refreshing sense of community and creativity to Salem’s shopping scene.
5. Holiday & Seasonal Markets: A Shopper’s Celebration
If you’re visiting Salem during the winter months or near a major holiday, you’re in luck, seasonal markets and craft fairs are sprinkled throughout the calendar. From Christmas pop-up villages at Tuscan Village to farmer’s market-style showcases featuring handmade goods, there’s no shortage of opportunities to support local makers and find meaningful gifts.
The annual Salem Holiday Stroll and local school-run artisan fairs bring together talented vendors and festive charm. These events are also perfect for discovering niche products, from maple-scented soaps to one-of-a-kind jewelry crafted by regional designers.
Add a Sparkle to Your Shopping Trip
While you’re out exploring Salem’s vibrant retail spots, why not treat yourself, or a loved one, to something truly timeless? Emerald Jewelers, proudly located in Salem, NH, offers an elegant selection of fine jewelry, custom designs, engagement rings, and memorable gifts for every occasion. Whether you’re celebrating a milestone, surprising someone special, or simply indulging in a little sparkle of your own, our expert team is here to help you find (or create) the perfect piece.
Visit Emerald Jewelers today and discover why your next favorite find might just be the one that lasts a lifetime.
This content was powered by Emerald Jewelers, your trusted Jeweler in Salem, NH.
